SimpliSafe

Building a powerhouse brand, one home at a time

In the summer of 2017, we began our work with SimpliSafe with one goal in mind: every home secure. A self-proclaimed “sleeper hit,” SimpliSafe had been in business for 10 years, hyper focused on product development and stellar customer service. Our first task was a big one: launch the company’s third generation home security system — their first new product suite in four years. We rolled a custom tiny house up to CES in Las Vegas to debut the All New SimpliSafe, touting an unprecedented combination: ease of use, superior protection, sleek design and an affordable price.

What followed was a chorus of praise from the industry’s top reviewers. Out of the gate, SimpliSafe was named Editor’s Choice by CNET, Consumer Reports, PC Magazine, The Verge and The Wirecutter. Together, we continued to build on that brand awareness, bringing SimpliSafe into the homes of millions of Americans, first on the Ellen DeGeneres Show and later with the company’s first-ever Super Bowl ad. In nearly three years of working together, we’ve launched multiple new products, announced international expansion and shared funding news punctuated by a $1 billion dollar valuation. This little company that could is now one of the biggest players in the game.