A Storytelling, PR and Content Marketing Agency

We are your tireless advocates.

Our team has the DNA of a startup: nimble, passionate and produces high-quality results at a fast pace. We have an unlimited amount of energy and enthusiasm for new ideas, and that passion translates to smart, hard work. Over the last 20 years, our team has collected deep media relationships and insights, and are consistently tapped into the trends, issues and challenges driving our clients’ industries. We spend time in the trenches every day, delivering real results and exceeding expectations.

OUR TEAM

Team Pictures

SARAH BORTON
Vice President

Impact. It's what we look for in our prospects, what we ask from our teammates, and what we bring to our clients. I love that we get the opportunity to truly make a difference for our clients, whether that takes the form of a new point of view on a strategic comms plan or getting scrappy and thinking outside the box to make things happen.

MARIA PIANELLI
Account Director

Heartstopping ideas start with a spark. A moment of striking clarity that can transform a day, a lifetime, from ordinary to exquisite. I crave translating that passion into sweeping tales of inspiration, innovation, triumph, and tomorrow. I relish stories that make my pen quake, those aha moments that spring you up at night and beckon you to action.

CLAIRE SCHILLINGS
Vice President

LaunchSquad is where I get to unearth hidden gems every day; where no idea is too off-the-wall; where I drink too much coffee; where the best people in the world have energy and enthusiasm for great work and each other. I am lucky to be part of this community, telling meaningful stories for change-the-world companies.

ADDY BHASIN
Account Director

I think deeply, dream often, and am always reaching higher — whether I’m writing a PR plan, teaching a yoga class, or perfecting a chocolate chip cookie recipe.

LINDSAY RAND
Account Director

I'm on a personal mission to make words speak and stories sing, and I am endlessly grateful for the teammates, mentors, clients, and overall amazing humans that I get to do this with each and every day.

MIKE SCHROEDER
Senior Vice President, New Biz Lead

Growing up in a household with a science teacher forced me to be curious and optimistic about everything I experience in life. I love being able to stay true to that creed at LaunchSquad by helping companies tell stories that shape culture, industries, and the world.

MEGHAN CAVANAUGH
SVP, Talent & People Operations

I dig people. I help people figure out what makes work meaningful. What's your story?

AMANDA MOLARO
Account Director

Tapping into the heart of a brand and finding that unique spark that connects them to the world makes every day at LaunchSquad inspiring. What's even more special? Doing it alongside seriously talented and brilliant colleagues.

LISA PICASSO
Senior Vice President

Storytelling. Dreaming. Doing. Throw in big splashes of mentoring and that’s what I get to do everyday. I’m so lucky.

JACQUELINE HULL
Business Development Manager

Helping people is my guiding light. From talking to passionate entrepreneurs about how their company is changing the world, to crafting pitches, to marketing — no two days are the same. I’m so lucky I get to support a company filled with authentic, sharp, caring humans.

JEN HOLMES
Senior Vice President

Optimistic about the future, with a healthy dose of skepticism. Believer in the possibility of the impossible. Sucker for a good story.

SHAMI BAROOSHIAN
Director, Editorial Strategy

My mom always told me growing up to do what I loved—read, write, ask questions, learn—and a career would follow. I wish I could tell my eye-rolling younger self that she was right.

EMILY MCMAHON
Vice President

Bringing meaningful stories to life for both emerging companies and established brands is incredibly rewarding. I feel fortunate to work with a talented, thoughtful team that shares this passion and inspires me every day.

MAEGHAN OUIMET
VP, Editorial Strategy

Storytelling was my first love. A passion that grew over time: as a child in English class, as a journalist out of college and now at LaunchSquad. Everyday I get to build my relationship to story with my colleagues and our partners—combining creativity, strategy, passion and a little grit.

CHELSEA HOEDL
Vice President

Firm believer in the power of story and that the companies we work with will change the world.

GAVIN SKILLMAN
SVP & Founder, NYC Office

LauchSquad is like family to me and together we believe. We believe in our clients' stories and share them with the world. That common goal is what gets me excited about the work we do every day.

MARIA MINSKER
Director, Editorial Strategy

Content isn’t a job—it’s a lifestyle. You can find me documenting my life in photos, building complex character arcs for my daughter’s favorite toys, and, of course, telling your brand’s story. Always on the lookout for the perfect sentence.

EMILY PLANTE
Talent Manager

I'm so fortunate that I get to be on a talent team that's finding, developing and supporting the kindest and smartest people I know. It's the stuff of dreams.

NICKY ENBERG VAZ
Account Director

Broadcast news alum. Writer, media relations junkie, tireless champion of the consumer brands I work with. I live for a good story.

RACHEL SHEPHEARD
Senior Vice President

I love what I do at LaunchSquad. Every single day. It’s not an easy job to describe. If asked, I usually say, “I work with a bunch of really great people who inspire me and we help companies create and own their stories.” The truth is we do more than that. We take ideas and help turn them into the zeitgeist.

JASON MANDELL
Co-Founder, Partner

It's inspiring, invigorating, and fun to work with some of the world's most innovative and dynamic companies and have the opportunity to accelerate their business. I enjoy supporting our incredibly talented, sharp, and determined team and watching them similarly fall in love with this special work we have the privilege to do.

LAURA ABBOTT
Vice President

Imagine dreamweaving stories for companies that are changing the world, then bringing those stories to life with the help of the brightest, kindest humans you will ever meet. That’s a normal day at LaunchSquad. We’re so lucky!

MATT CALDERONE
Senior Vice President

LaunchSquad is a special place that gives you the freedom to push creative boundaries and lead. In my decade here I've learned so much from my incredible colleagues and the wide range of important companies I've been lucky enough to work with. I'm excited for what's next.

BRIAN OMLOR
Creative Director, Video

Story takes many forms — seeing and hearing someone tell theirs through video captures a depth of emotion unlike any other.

JESSE ODELL
Co-Founder, Managing Partner

I love what I do. I get to tell stories about heroes and ideas that are changing our world. And I get to do it with people I love being around. I always feel like it's Day One and can't wait for the next story.

ALAN MARCUS
Vice President

I’m passionate for all things tech and love the challenge of helping clients drive business results through compelling storytelling and innovative PR campaigns.

STEPHANIE FRYER
Vice President, Talent

People have always been at the heart of LaunchSquad and luckily my job is all about our people. Everyday I learn from, have fun and work with some of the kindest, smartest people I know.

MOLLY GALLER
Vice President

As a passionate writer and a voracious reader, storytelling combines two of my great loves. At LaunchSquad, I get to use those skills on behalf of our clients to do something incredible: introduce consumers to founders and brands that will become their new obsession.

Featured

AMY ARTHUR
SVP, Finance & Operations

Letters and words scare me. Numbers are my real friend. But together—the story and the data—they can teach us about meaningful growth and how to perform as our best selves.

BRETT WEINER
Partner

At LaunchSquad, we're still just getting started. While we've had the good fortune to work with so many world-changing brands and entrepreneurs over the past twenty years, we also know that innovation is a constant. The ideas and stories that will shape tomorrow are being born today. And our incredible team gets to work at the center of this innovation — creating and sharing important stories that will truly drive the future.

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