Rothy's

From direct-to- consumer indie kid to pop cultural phenomenon —c

reating an “it” shoe

The story of our work with Rothy’s doesn’t begin with a big flashy launch. In fact, when our work started in early 2018, Rothy’s was a must-have for early adopters. But our dreams (and theirs) were much bigger: to architect a brand metamorphosis, and elevate Rothy’s from cute, plastic shoes, to a force in how products are sustainably designed and built.

And even more importantly,  a shoe that women — all women — could love and believe in. Through weaving a series of strategic product moments, unearthing the best storytellers for groundbreaking features, and an arm-in-arm collaboration to shepherd this new Rothy’s reality, our dreams are not only coming true...they’re just getting going.