Lambda School

De-risking higher ed and giving students a path to the career they deserve

We partnered with Lambda School in 2019 to translate the excitement and buzz surrounding their all-online, skills-based school into a focused, storytelling engine. Since its founding, Lambda School's small-but-mighty team built the school at breakneck speed, tapping into social media platforms to turn the first 10-person beta class in 2017 into a 3,000-person student body by early 2020. The buzz and the growth were the result of Lambda School's compelling mission: give all students a low-risk path to a better job and a higher income. They do this by giving students the option to pay nothing upfront and only repay tuition once they've landed a job paying $50K or more.

The school doesn't succeed unless its students do. LaunchSquad stepped in and harnessed that existing excitement and appetite for Lambda School's story into a series of high profile Op-Eds, media wins, thought leadership on policy issues, and student-focused storytelling. Now in its third year, the school is seeing more student applications than ever, building out its leadership team, and landing more than 70% of its graduates in high paying jobs after graduation.