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Data for storytellers

Showcase your strategy and impact with Outwing, a workflow and analytics tool built by PR pros, for PR pros.

 
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With Outwing you can cut out the noise and focus on the insights that matter. Unify your team’s media measurement and reporting in a single account-based platform and custom fit your program to align with business goals.

TRUSTED TO RUN TEAMS FOR COMPANIES LIKE:

 
 
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“Outwing has been invaluable in helping us streamline coverage tracking and ensure reporting consistency across our client’s three markets.”
— Kam Scott, Senior Account Executive (PHA Group)
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“I’ve used legacy tools in the past and felt they weren’t worth the spend. Outwing has given me the ability to better quantify and benchmark results from a more holistic place.”
— Brittany Eisenberg, Consultant (Takumi)
 
 
 

Customize reporting to align with business goals

Align media efforts with company goals through fully customizable metrics and seamless access to website analytics.

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Easily share data-backed insight in a multitude of formats

Generate coverage reports or download data visualizations instantly to communicate results with key stakeholders at a moment’s notice.

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Better understand how briefings convert to coverage

Monitor briefing-to-coverage conversions to improve spokesperson interview skills and build stronger media relationships.

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As PR professionals, we’re experts in sharing our clients’ stories. But too often our industry falls short in telling the story of how our work adds value. We built Outwing to solve that problem. Every element of the software was designed with a core set of beliefs:

 
 

Great reporting is great storytelling.

 

Coverage is more than just a data point.

 

Software should make it easier, not harder, to work with data.